How Ikon Digital Media Scaled Redwood Outdoors
Direct-to-Consumer Affiliate Marketing Program
Challenge
When Redwood Outdoors partnered with Ikon Digital Media, their affiliate program was still in its early stages. While live on an affiliate network, it relied mostly on CPC partners and a few influencers. The program lacked the scale, diversity, and strategic direction needed to realize the channel’s full potential. As a premium wellness brand with a high average order value and seasonal demand curve, Redwood required an affiliate strategy built for sustainable growth and channel efficiency.
Their key objectives included:
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Restructuring the affiliate program to reduce dependence on CPC partnerships and elevate overall performance quality.
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Diversifying the partner mix with a balance of editorial, loyalty, content, and conversion-focused affiliates.
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Securing premium editorial coverage to elevate brand authority and reach discovery-driven audiences.
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Maintaining a high ROAS, despite high-ticket products and a considered path to purchase.
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Building a scalable, full-funnel growth engine that could drive consistent acquisition and support seasonal demand cycles.
Performance Snapshot
141
Exceptional Growth YoY Under Agency D2C Management
DTC Affiliate Channel Growth: First Three Months Under Management
104
78
1,016
Total affiliate revenue
1,000,000
Featured affiliate content from the following partners:
Results
Since restructuring the program, Ikon Digital Media has transformed Redwood Outdoors’ affiliate channel into a scalable, performance-driven acquisition engine. Through strategic partner diversification, channel optimization, and premium content alignment, the program now delivers consistent value across the full customer journey. Traffic quality and conversion rates have strengthened, while ROAS remains strong despite promoting high-ticket wellness products. By refining structure and prioritizing high-impact placements, the affiliate channel is now a key driver of efficient growth, elevated brand visibility, and long-term success.
Growth Summary
In just one quarter under Ikon Digital Media’s management, Redwood Outdoors’ affiliate program generated over $1M in net revenue, showing powerful quarter-over-quarter momentum. Revenue surged 104%, orders grew 60%, and average order value rose 27%—reflecting stronger engagement and higher purchase intent. Conversion rates climbed 257% QoQ, while earnings per click jumped 2,002%, signaling major gains in partner quality and traffic efficiency. With a 1,016% ROAS and 78% growth in productive publishers, the program has become a high-performing channel despite seasonal volatility.
