Challenge

Earth Rated’s pet supply products are trusted by over 4.5 million people daily and sold in 25,000+ stores across 40+ countries. When they partnered with Ikon Digital Media, their affiliate marketing efforts were largely passive.

Their goals were ambitious: grow affiliate revenue to 8% of total Amazon sales, reach six-figure monthly sales, and expand exposure with review sites, editorial publishers, influencers, and content creators. Despite their global retail footprint, affiliate sales were limited to North America.

Achieving this vision required deep expertise in Amazon’s affiliate ecosystem and strong connections with top-performing SEM properties and content publishers worldwide, capabilities that led Earth Rated to partner with Ikon Digital Media.

Results

Following a detailed margin analysis, we replaced the blanket commission model with ASIN-specific rates to maximize profitability and scale. With these tailored rates, we structured the program and launched targeted campaigns. Leveraging our network, we secured multiple high-performing direct partnerships and onboarded two affiliate platforms, including leading SEM properties in key international markets (CA, UK, DE, and EU). Through proven internal strategies, IDM consistently grew publisher volume and secured premium content placements, driving sustained program growth.

Growth Summary

When Earth Rated partnered with IDM, they were coming off their lowest affiliate sales month of the year. Within just a few months of agency management, the brand achieved record-breaking results and transformative year-over-year growth across every major performance indicator.

In the first nine months alone, affiliate revenue surged 340%, orders rose 336%, and click value skyrocketed 2,244%—driven by optimized placements, strategic publisher partnerships, and data-driven program management. The surge in click value signaled a more than 20x increase in high-intent traffic, accelerating conversions. Since launch, Earth Rated has achieved 25.8x revenue growth, 23x order growth, and an extraordinary 71.6x increase in click volume. These results highlight the power of Performance PR and Performance influencer marketing in building scalable, sustainable growth—cementing Earth Rated’s position as a market leader in Amazon’s pet-care category.